Our Strengths
Last updated: 10/1/2024
01
One of Japan's Largest User Bases
Overwhelming reach and engagement with internet users in Japan in three fields indispensable to daily life: communication, information, and payment



- *1 Institute for Information and Communications Policy, Ministry of Internal Affairs and Communications "2024 Survey report on usage time of information and communication media and behavior concerning information." Announced in June 2024.
- *2 LINE app monthly active users in Japan; as of March 31, 2024.
- *3 Nielsen Digital Co., Ltd. "TOPS OF 2023: DIGITAL IN JAPAN"
- *4 Calculated by the Company based on "Nielsen NetView/Mobile NetView Custom Data Feed." Monthly average from January 2022 to December 2022. Figure for smartphone access to Yahoo! JAPAN (brand level, includes use of app). Rounded to the second significant digit.
- *5 "STATS – CODE PAYMENT (published on March 25, 2024)” released by Payments Japan Association; calculated by the Company based on 2023 payment amount in stores.
- *6 Number of users who have registered a PayPay account. As of March 2024.
02
Diverse Business Portfolio
Unparalleled diversity of business portfolio in the world, covering media to telecommunications

03
Robust Financial Base
Robust financial base for further growth investment


04
Technical Capabilities
Aiming to achieve unparalleled product-driven excellence and products that inspire users
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Massive data base derived from Japan’s No.1 platform service
Cumulative no. of users of the Group:
Over 320 million*1
55.50 million(monthly logged-in user IDs)*2
196 million(monthly active users)*2
- *1 The sum of Yahoo! JAPAN monthly logged-in user IDs, LINE monthly active users (MAU), PayPay registered users, and annual buyers of ZOZOTOWN business (excluding Yahoo! JAPAN Shopping). All figures are as of June 30, 2023.
- *2 As of March 31,2024
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Proven track record of developing and operating services since the inception of the Japanese internet
April 1996Launched Yahoo! JAPAN
More details (Japanese only) (242KB)
July 1996Launched Yahoo! JAPAN Weather Information and Yahoo! JAPAN News
More details (Japanese only) (228KB)
July 2000Total Yahoo! JAPAN daily page views exceed 100 million
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Use of generative AI
Aiming to be a company that makes the best use of generative AI in Japan
- Offered original generative AI assistant to approximately 20,000 employees and confirmed approximately 7% increase in productivity.*1
- AI pair programmer, GitHub Copilot introduced to approximately 7,000 engineers in October 2023, brought around 10–30% increase in productivity.*2
- Adopting a multi-vendor strategy to create an environment where employees can choose from a variety of generative AIs.
- *1 Average value in response to the question "What percentage of your overall operations have been reduced through the use of our original AI assistant?”
- *2 LY Corporation Begins Implementation of "GitHub Copilot for Business," an AI Pair Programmer, to All Engineers
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One of Japan’s largest number of engineers
Approximately 7,000
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Cumulative total of patents
(As of March 31, 2024)4,586
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05
Human Capital
Aiming to maximize the performance of human capital and organizations
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Facilitating growth
Enhance opportunities to realize their full potential and to become more autonomous and independent in their work
Average training hours per employee
33hours
Average training cost per employee
JPY67,971
New appointments of employees to managerial positions
1,029
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Diversity
Create an environment in which all employees can perform to their fullest
Ratio of females in managerial positions
Senior manager or higher
15.8%
Manager (section chief)
24.9%
Ratio of females in directors
12.9%
Ratio of females in New appointments of employees to managerial positions
25.4%
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Workstyle
Promote a working style that allows all employees to autonomously manage their optimal work locations and schedules
Utilization of childcare leave
Male
50.9%
Female
100%
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Fostering a unique culture
Generate a sense of unity and foster a unique culture
Percentage of respondents to engagement survey*
90.1%
* LY Corporation (non-consolidated)
06
Sustainability Management
Bringing positive impact to society through its businesses, leveraging the strengths of information technology & internet
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Disaster Prevention/Mitigation Services
Operation of a disaster prevention app -
Promotion of "3Rs" (Reduce/Reuse/Recycle)
Operation of Yahoo! JAPAN Flea Market, a flea market service -
Carbon Neutral Initiatives
LY Corporation aims to achieve carbon neutrality by FY2030* reducing greenhouse gas emissions from the business activities of the entire Group to net-zero.
- Contributing to the achievement of a sustainable society by encouraging carbon neutral initiatives also to companies outside of the Group
- Joined RE100, a global initiative, to steadily implement the "2030 Carbon Neutrality Declaration"
* GHG emissions subject to the GHG Protocol Scopes 1 and 2.
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Promotion of Health and Productivity Management
* “Kenkokeiei (KENKO Investment for Health)” is a registered trademark of Nonprofit Organization Kenkokeiei.