Value Creation History

LY Corporation's Value Creation History

• January1996

  Foundation of Yahoo Japan Corporation

  Yahoo! JAPAN service was launched as Japan's first commercial search engine. Has worked to expand and improve its services with the aim of becoming a "life engine" used in all aspects of daily life, so that it can accurately meet the changing needs of users along with the proliferation of the Internet.

  

• FY2008

  Released Yahoo! JAPAN smartphone app

  Responded to dramatic changes in the Internet usage environment, such as the rapid expansion of smartphone use.

  

• FY2011

  Released LINE app

  The LINE app was launched in 2011 as a communication app that lets people connect with their loved ones such as family, friends via smartphone.

  

• FY2013

  Announced new e-commerce strategy

  Eliminated all store tenant fees and loyalty payments in Yahoo! JAPAN Shopping (online shopping mall), transitioning from a fee-based revenue model to one based on advertising. In a similar manner, decided to eliminate store tenant fees in YAHUOKU! (internet auction website, currently Yahoo! JAPAN Auction).

  

• FY2018

  Launched cashless payment service "PayPay"

  Established PayPay Corporation through joint investment with SoftBank Corp. Succeeded in rapidly acquiring users and merchants through large-scale promotions, etc. Playing a central role in promoting cashless transactions, has established a dominant position in the QR/barcode payment market in Japan.

  

• FY2019

  Transitioned to a holding company structure, changed trade name to
  Z Holdings Corporation

  Transitioned to a holding company structure that enables flexible and agile decision-making, optimal allocation of management resources, and more rapid implementation of business strategies to further expand business domains and maximize corporate value in the rapidly changing Internet industry. Changed trade name to Z Holdings Corporation.

  

• FY2020

  Business integration with LINE Corporation

  Formed one of Japan's largest Internet service corporate groups, providing over 200 services in Japan.

  

• FY2023

  Launched LY Corporation

  Merged five major subsidiaries including Yahoo Japan Corporation and LINE Corporation to accelerate the generation of group synergies. From October 2023, engaging in product development and synergy creation that transcends service boundaries under the new trade name, LY Corporation.