LY Corporation Updates Its Mission and Values

LY Corporation (the “Company”) updated its Mission and Values, effective April 1, 2026.
The Company has operated its business and organizational management under the mission, “Create an amazing life platform that brings WOW! to our users.” It has also upheld “Users Rule,” “Get It Done,” and “Lean & Mean Teams” as its guiding values.
Amid the rapidly evolving business environment, particularly driven by advances in AI, the Company has concluded that, to continue delivering WOW experiences that go beyond users’ imagination, it must move beyond existing frameworks and further clarify the vision it aims to achieve, as well as the core values that are essential to realizing that vision. Accordingly, the Company has revised its mission and values.

New Mission

“WOW Our Users!”

By "WOW," we mean "an unprecedented experience that you just have to share with others."
WOW doesn’t mean achieving 100%. It means aiming for 120% or more.

Only services that users find truly captivating and essential can survive.
Therefore, we need to think from the users’ perspective when creating a service, at every step from start to end. We must constantly ask ourselves, "Does the user truly want this?" and "Does this provide greater convenience?".

Throughout the process, we should always be thinking in terms of "how" we’re achieving our goals, not just "what" we're achieving.

We will work in good faith in order to maintain and strengthen the high level of trust expected by both our users and our diverse range of stakeholders.

New Values

“10x Faster,” “Disrupt and Reinvent,” “Uncompromising Pursuit of No. 1”

In order to survive the fierce competition of the marketplace and ensure our users continue to choose us, we need to continually exceed our users’ ever-changing expectations—and that means getting a lot faster at everything we do. 10 times faster!

The starting point is to truly understand the nature of our work and—based on a deep understanding of users, business models, and market structures—prioritize tasks accordingly, focusing on solving each problem at hand.

Instead of clinging to perfection, we have to take risks, put them to the test right away, and revise them constantly according to how our users react.

We will never settle for accepting the way things are now. We will eliminate the unproductive meetings, excessive paperwork and other inefficiencies that get in the way of getting things done. It is crucial that we fundamentally reimagine our workflows, leveraging AI to dramatically boost our productivity.

Moving 10x faster is the only way for us to survive in an ever-changing global environment.

In an ever-changing environment, the moment we become satisfied with our past successes, we can no longer survive.

We will constantly question and re-examine the direction of our products and services, making user needs as the standard for our decision-making.

We must ensure that half of our current work involves creating new value. For all our tasks, we will constantly ask ourselves if our current way of working is optimal, and constantly ask questions to find if there are better ways of getting things done. And, furthermore, we will free ourselves from the old ways of thinking and doing things, fearlessly getting rid of anything that does not lead to WOW.

Only by obsessively disrupting and reinventing our past actions, can we create new value.

There is only one reason we aim for No. 1.

It is to become the choice of users among a multitude of alternatives. Users will not choose a mediocre No. 2 or No. 3.

Beyond simply striving to become industry leaders in terms of sales or growth rates, we will aim to create No. 1 services that provide an overwhelming experience for our users.

We will establish a plan to achieve No. 1 and stay intensely immersed in the work, taking full responsibility throughout the entire process. No excuses! We will focus on solving problems with grit and determination, digging deep to find ways to accomplish our goals.

This becomes possible when we are firmly determined, as leading professionals in our field, to achieve outstanding results in our work, delivering outcomes that far exceed the expectations of our users, clients, and colleagues.

In the fierce process to reach such a high standard, these hard-won achievements will come together, propelling us to an undisputed No. 1 position.

Words from Takeshi Idezawa, President and Representative Director, CEO

LY Corporation’s mission is "WOW Our Users!" This phrase embodies the two values we hold most dear.
By "WOW," we mean "an unprecedented experience that you just have to share with others." "Users" means that we base every decision on our users. We improve our users’ daily lives through technology. This has always been—and will continue to be—the core philosophy of LY Corporation.

With the rapid advancement of AI, industries and the nature of work itself are undergoing fundamental transformation. This marks a historic paradigm shift that rivals or even exceeds the Industrial Revolution.
We view this historic change as an opportunity to evolve our own value and drive further growth. To fully seize this opportunity, we will not be bound by past successes but will strive for greater heights. By iterating at overwhelming speed through trial and error, we will continue to create new value for users.

We aim to create a world where numerous AI agents work seamlessly together to naturally support users’ decision-making and actions. Through the delivery of this new value, we will play a leading role in strongly driving future innovation.

And we will continue to deliver timeless WOW moments to all users.

The full CEO message is available at the link below.
https://www.lycorp.co.jp/en/company/message

Details of the new Mission and Values are available at the link below.
https://www.lycorp.co.jp/en/company/mission/