Mission･Values｜LY Corporation

Mission

WOW Our Users!

By “WOW”, we mean “an unprecedented experience that you just have to share with others.”

WOW doesn’t mean achieving 100%. It means aiming for 120% or more.

Only services that users find truly captivating and essential can survive. Therefore, we need to think from the users’ perspective when creating a service, at every step from start to end.

We must constantly ask ourselves, “Does the user truly want this?” and “Does this provide greater convenience?”.

Throughout the process, we should always be thinking in terms of “how” we’re achieving our goals, not just “what” we're achieving.

Furthermore, we must work in good faith in order to maintain and strengthen the high level of trust expected by both our users and our diverse range of stakeholders.

Values

“Values” refers to the mindset and actions we prioritize to achieve our Mission. By actively putting our Values into practice, we remain committed to delivering WOW.

10x Faster

Society is constantly evolving.
With a deep understanding of users and the market, we will take on challenges 10 times faster to continue delivering WOW.

Disrupt and Reinvent

We dismantle, question, and reshape norms that do not lead to WOW.
We believe that new value can be created only through the relentless disruption and reinvention of our past actions.

Uncompromising Pursuit of No. 1

We strive to be the No. 1 choice for users—always.
Our uncompromising focus on exceeding expectations with grit and determination creates WOW.

Mission & Values BOOK

In the Mission & Values Book shared across all employees, we have compiled the vision LY Corporation Group aims to bring to life, along with the behaviors required to embody it. Together, they define the behaviors required to maintain our position as the top choice for users amidst a constantly evolving market and ever-changing user needs.

LY Corporation Group Our Mission & Values ver.2.1(from April 2026): PDF download

Previous Version

LY Corporation Group Our Mission & Values ver.1.0 (October 2023 – March 2026)

In October 2023, with the establishment of LY Corporation through the merger of LINE Corporation and Yahoo Japan Corporation, new Mission and Values were formulated.
The Mission was “Create an amazing life platform that brings WOW! to our users.” The Values were “Users Rule,” “Get It Done,” and “Lean & Mean Teams.” These reflect the core principles long valued by both companies.

Mission･Values