History - LY Corporation

History of each company

2023

  • October 2023

    Foundation of LY Corporation

    • Japan
    • Company

    LY Corporation was established following an internal reorganization involving Z Holdings Corporation, LINE Corporation, and Yahoo Japan Corporation, upholding the mission of "Create an amazing life platform that brings WOW! to our users."

  • October 2023

    Rabbit LINE Pay Company Limited changed its trade name to LINE Pay (Thailand) Company Limited

    • Global
    • Company
  • November 2023

    Launched "LYP Premium"

    • Japan
    • Service

    Previously known as Yahoo! JAPAN Premium, the service was renamed and includes LINE benefits such as unlimited use of over 12 million eligible LINE stickers, along with the existing Yahoo! JAPAN perks.

2024

  • December 2024

    LINE Pay Taiwan Limited was listed on the Taiwan Stock Exchange (TWSE).

    • Global
    • Company

2025

  • April 2025

    Generative AI enhanced the Yahoo! JAPAN app and LINE

    • Japan
    • Service

    The Yahoo! JAPAN app and LINE were enhanced through the introduction of generative AI. An "AI Assistant" feature was launched in the Yahoo! JAPAN app, allowing users to explore information in greater depth through natural conversations. LINE introduced "LINE AI," a feature that enables users to ask questions and generate images, along with "LINE AI Talk Suggestions," which assists users in drafting replies. Both services became more convenient by making generative AI more accessible to users.
    Note: In April 2026, these features were integrated into "Agent i."

  • December 2025

    LINE reached 100 million monthly users in Japan

    • Japan
    • Service

    LINE’s monthly users in Japan surpassed 100 million. To commemorate the milestone, a special website was launched highlighting LINE's journey to date and behind-the-scenes stories from its early days.

2026

  • March 2026

    PayPay listed on the NASDAQ market

    • Global
    • Company

    PayPay Corporation, a consolidated subsidiary of the company, newly listed its American Depositary Shares (ADS) on the NASDAQ market in the United States.

As of March 31, 2026

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