LY Corporation was established following an internal reorganization involving Z Holdings Corporation, LINE Corporation, and Yahoo Japan Corporation. The company upholds the mission of "Create an amazing life platform that brings WOW! to our users."

Previously known as Yahoo! JAPAN Premium, the service was renamed and includes LINE benefits such as unlimited use of over 12 million eligible LINE stickers, along with the existing Yahoo! JAPAN perks.


As of Marchr 31, 2025