Design Style

Design Style represents the fundamental shared values and principles of design at LY Corporation, guiding the direction of its product design.

Design Experience Triangle

The image illustrates the Design Experience Triangle, which depicts how the three elements—Clear Simplicity, Perfect Quality, and Fast Feedback—influence each other within the design process.

Design Experience Triangle

Our Design Style centers on 3 core concepts.

These essential values guide our actions. Each of these ideas influence and synergize with one another, forming the process we use to provide a better design experience for our users.

This diagram is the "Design Experience Triangle", which depicts that process conceptually. By constantly cycling our process through the 3 listed values, we're able to create the best designs from a user-first perspective.

Clear Simplicity

Less is more.

So simple that you don't need a manual, with a smooth user experience - that's what's indispensable for a life platform.
The aim is to make our designs minimally burdensome for users to learn how to use.

Our services offer value to users because they're:
1. Easy to use
2. Straightforward
3. Easy to understand
4. Designed to help you quickly find what you need
5. Pleasant to use

Perfect Quality

Trust emerges from our attention to detail.

We're uncompromising on safety and quality. We leave no room for misinterpretation in our content and expressions, maintaining a consistent tone throughout.
Every little thing counts, and our attention to detail results in the creation of optimal designs that fit users' needs and circumstances.

These are the values we deliver on to our users:
1. Trustworthiness
2. Reliability
3. Safety
4. Meeting of expectations
5. Professionalism

Fast Feedback

Designed for all our users.

Our design doesn't end with implementation. Based on user feedback, we must strive to continually improve upon our design while finding a balance between speed and quality.

This is the kind of value we deliver to our users:
1. Actions reflecting the voices of our users
2. Rapid responses that give peace of mind
3. Services that feel tailor-made to the user's needs
4. Services that grow and develop with our users
5. Services that get better each time they use them

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