Social Impact

LY Corporation (the “Company”) views “social impact” as bringing about positive change in society through technology and platforms.
By sharing the value created through its business operations and CSR activities with society, the Company will continue creating new value that can be passed on to future generations.

The Significance of Visualizing Impact

Quantitatively understanding the value generated through business operations and CSR activities and communicating it transparently to society are important elements in considering social impact.
By visualizing the level of contribution to society and the process of change, the Company aims to reinvest those outcomes into further value creation, leading to sustainable growth and a better society.

Sustainable growth and building a better society Business activities Impact measurement Improvements Value cycle of social impact

Impact Report

This section presents a summary of the impact measurement and assessments undertaken to date by the Company.
In selecting the assessment targets, the Company places importance on contributing to the advancement of its material topics* while also collaborating with external experts and specialists to ensure the validity and reliability of both the process and results.
Going forward, LY Corporation will continue providing transparent disclosures and advancing sustainable value creation through efforts to address social challenges.

*Material Topics

Impact Assessment of Municipalities’ Consultation Services Using LINE (SROI)

Impact Assessment of Municipalities’ Consultation Services Using LINE (SROI)

The social value of 20 services provided between FY2017 and FY2023 was converted into monetary value, resulting in a total benefit of JPY1,126.38 million and an SROI (Social Return on Investment) of 1.89.
The use of LINE has enabled early support for the concerns of young people, demonstrating the effectiveness and efficiency of the projects.

Follow-up Assessment of Municipalities’ Consultation Services Using LINE (SROI)

Follow-up Assessment of Municipalities’ Consultation Services Using LINE (SROI)

As a result of estimating the SROI for 19 services in FY2024, the overall level remained comparable to the previous assessment (2.04).
Services related to young carers accounted for a larger proportion, while “relationships with friends” and “physical and mental health and well-being” ranked highest, demonstrating the effectiveness of providing support for concerns that users may find difficult to discuss with people close to them.

Assessment of the Usefulness of the LINE Platform During the Noto Peninsula Earthquake

Assessment of the Usefulness of the LINE Platform During the Noto Peninsula Earthquake

Based on the results of resident surveys and other research conducted jointly with Kanazawa University in 2025, LINE was found to be effective in providing timely and accurate information as well as disaster support information. The findings also confirmed a positive impact on quality of life (QOL), demonstrating the platform’s value as an information infrastructure during disasters.

List of Impact Measurement and Assessment Results

This is an excerpt of the measurement and assessment results described in the impact reports.

*Please scroll horizontally for more information.

Measures Major Measurement Results Major Outcomes and Indicators Related Material Topics Measurement and Assessment Period
Impact Assessment of Municipalities’ Consultation Services Using LINE (SROI) SROI: 1.89
(Breakdown)
Total benefits:
JPY1,126,388,221
Total cost:
JPY597,042,000		 Major outcomes(Children)
  • Improvement in friendships
  • Improvement in relationships with schools and teachers
  • Alleviation of concerns about bullying victimization
  • Improvement in school attendance issues
(Guardians)
  • Alleviation of concerns and anxieties related to parenting
Major indicators
  • Cost per psychological counseling
  • Administrative cost per service user (beneficiary)
  • Willingness-to-pay for using LINE
 Addressing Disasters and the Digital Divide 2024
Follow-up Assessment of Municipalities’ Consultation Services Using LINE (SROI)
(Japanese Only)		 SROI: 2.04
(Breakdown)
Total benefits:
JPY271,805,010
Total cost:
JPY133,306,133		 Major outcomes(Children)
  • Improvement in friendships
  • Improvement in relationships with schools and teachers
  • Alleviation of concerns about bullying victimization
  • Improvement in school attendance issues
(Guardians)
  • Alleviation of concerns and anxieties related to parenting
Major indicators
  • Cost per psychological counseling
  • Administrative cost per service user (beneficiary)
  • Willingness-to-pay for using LINE
 Addressing Disasters and the Digital Divide 2025
Assessment of the Usefulness of the LINE Platform During Disasters
(Japanese Only)
  • Most useful sources of information after the earthquake: LINE ranked second
  • Disaster victims who reported a decline in quality of life without LINE: 65%
  • Assessment of information characteristics on the LINE platform: strengths in “timeliness,” “accuracy,” and “local information”
  • Registration rate for municipal official accounts after the disaster: 56.2%
  • Increase in participation in local community groups on LINE and other platforms before and after the disaster: up 6.2%
 Major outcomes
  • Reduction of information disparities
  • Improvement in access to information
  • Revitalization of local information-sharing networks
Major indicatorsValue of community infrastructure (IRIS metrics PI7788)
(Specific Indicators)
  • Useful sources of information
  • Degree of impact on quality of life (QOL)
  • Usefulness of the following information characteristics
    →　Reliability, timeliness, accuracy, stability, uniqueness, volume of information, local information, non-local information
  • Usefulness of the following types of disaster support information
    →　Safety confirmation, evacuation, lifeline services, support services, transportation, daily living information, administrative services
  • Registration rate for municipal official accounts after the disaster
  • Rate of increase in participation in local information-sharing networks after the disaster
 Addressing Disasters and the Digital Divide 2025
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