On October 22, 2025, LINE Taiwan Limited ("LINE Taiwan") held its business strategy briefing, LINE CONVERGE 2025. LINE Taiwan's three themes for this year are: "Technological innovation," "Co-creation," and "Interactive experience."

　

At the briefing, LINE Taiwan shared its vision for the future of LINE, including a new "AI agent strategy" centered on generative AI, services designed to stay close to people's everyday lives, and the global expansion of content originating in Taiwan. This article presents an overview of the services introduced by LINE Taiwan's leaders, as well as insights from an interview with CEO Roger on the reactions to the event and the company's outlook going forward.

　

Technological Innovation: Entering a New Era Driven by AI

Deploying AI across all services

In his keynote speech, LINE Taiwan CEO Roger emphasized, "AI will serve as the core driving force of LINE Taiwan going forward. By incorporating AI agents into all services, we will collaborate with partners throughout Taiwan to generate a new wave of technological advancement and innovation."

He also referred to efforts to strengthen fraud prevention systems in collaboration with the government and industries, stating his intention to enhance the digital resilience of Taiwanese society.

Two New AI Services

Next to take the stage was Marco, the CTO (Chief Technology Officer) of LINE Taiwan. He first introduced AI Conversation Assistant, a new AI assistant service that utilizes generative AI.

Marco：
AI Conversation Assistant is scheduled to be integrated into LINE Official Account and its add-on, LINE OA Plus. LINE Official Account is one of LINE Taiwan's flagship services and has consistently evolved to enhance interactive experiences between brands and users. AI Conversation Assistant is a new feature that enables enterprises to engage with customers in a more natural and efficient manner, delivering higher-quality service experiences.

The feature uses industry-specific templates powered by generative AI to provide immediate responses to user inquiries in a natural, conversational format. In addition, companies can freely customize the tone of voice to match their brand identity, such as making responses feel more trustworthy or friendly. By uploading product or service information, the AI automatically learns from that content, significantly reducing the effort needed for setup and day-to-day operation while improving response accuracy over time.

The next service introduced was Travel Assistant, designed for users who love to travel.

Marco：
Travel Assistant is an AI assistant that offers tailor-made travel suggestions based on each user's preferences and schedule. By taking into account users' needs and profiles, the AI proposes the most suitable travel plans. Drawing on reliable information sources and through multiple natural exchanges, it provides guidance much like a travel professional accompanying the user through planning.

In response to the strong interest of Taiwanese users in traveling to Japan, we plan to roll out, as a first phase, features focused on recommending tourist destinations in Japan.

In the future, we plan to strengthen integration with existing services such as LINE TRAVEL, and add new features that allow users to plan trips with friends and family directly within group chats on LINE. From trip preparation to sharing memories, the goal is to deliver a seamless, one-stop travel experience entirely within LINE.

Background of the AI agent strategy

Marco：
Underlying these AI services is the "AI agent transformation" initiative being advanced across LY Corporation. The Group has set forth a vision of "an era in which everyone has an AI agent" and is deploying generative AI across its operations, encompassing both internal processes and customer services. By leveraging LINE's strengthsーa vast user base, diverse services, and rich contentーthe Group is working to create AI experiences that integrate more naturally into everyday life.

At LINE Taiwan, efforts are also underway to build a proprietary AI foundation for the local market, while leveraging technical resources from LY Corporation's headquarters. Specifically, LINE Taiwan has rebuilt customer support bots and internal HR consultation services using large language models. As a result, more natural and human-like interactions with AI have become possible, enabling the creation of real value in both day-to-day operations and customer engagement. Generative AI is now evolving from a mere technological experiment into an engine that stays close to people and generates tangible value.

Expanding AI applications together with partner companies

Marco：
LINE Taiwan is also taking on new challenges to bring AI into people's lives in partnership with corporate partners.

One example is "PODCAST TODAY", in which an AI narrator reads the news. Using AI voices trained on Taiwanese pronunciation, the service presents the news in a conversational format. Another example is "AI Voice Reservation 2.0", which leverages AI and speech recognition to enable restaurant reservations through natural conversations on LINE. Users simply place a LINE call to a restaurant's LINE Official Account, and reservations are completed through smooth, human-like interactions.

LINE Taiwan's goal is not for AI to replace people, but to expand human potential. By naturally supporting daily life and understanding each individual's unique characteristics, AI can help people take action. This is the "AI agent era" that LINE Taiwan envisions for the future.

Co-creation: Platform Expansion and Global Rollout of Taiwan-Originated IP

LINE MINI App's transition to a fully open model

LINE Taiwan, guided by its commitment to "co-creation," is accelerating the development of a platform open to everyone. Benny, Lead of Corporate Business Group, shared plans for the full open access of LINE MINI App. A system that was previously application-based will now be transitioned to a fully open model for developers and brands, enabling them to freely create new services on LINE.

Benny：
This update includes several major enhancements. First, we have introduced in-app payments and in-app advertising, establishing a framework that supports both service provision and monetization. Developers will be able to charge users and generate advertising revenue on LINE simply by connecting APIs.

In addition, we have officially launched"MINI HOME"as a new user entry point. By consolidating multiple services within the LINE Wallet page, users can access LINE MINI Apps of a wide range of brands with just one tap. In the first half of 2026, we also plan to rollout "LINE Touch," which allows users to instantly launch a LINE MINI App service page simply by holding their smartphone over a dedicated NFC (near-field communication) tag. This will enable actions such as receiving coupons, placing orders, and joining events in "one touch, one second," delivering a seamless experience that bridges online and offline.

In Taiwan, over 100 brands are already using LINE MINI Apps to create new experiences that can be used without downloading other apps. What we aim to build is a world where anyone can create and scale services within LINE. The next digital ecosystem envisioned by LINE Taiwan is one in which developers, brands, and users grow together.

Content originating from Taiwan to the world

LINE Taiwan supports Taiwan's creative industry not only through technology, but also through culture. CEO Roger stated, "Our mission is to bring Taiwanese talent to the global stage."

Roger：
We aim to work closely with talented creators and production teams in Taiwan to enhance the value of original IPs and showcase them on the international stage.

For example, the boy band audition program "SCOOL," funded by LINE Taiwan, won the Best Director (Program Category) award at Taiwan's Golden Bell Awards. The documentary "Shipwrecks Taiwan (沈睡的水下巨人)" was also nominated in multiple categories at the Asian Creative Academy Awards.

The most notable milestone, however, is the release of LINE WEBTOON's first Taiwanese original webtoon-based drama, "The Black Box (黑盒子)." This work premiered simultaneously on LINE TV and Netflix, marking a symbolic step forward in the global expansion of Taiwanese content. The ongoing challenges taken on by Taiwanese creators have earned strong recognition across Asia.

Additionally, LINE Taiwan has launched the "LINE Sustainable Sticker Co-Creation Program," which brings together sticker creators and companies. By leveraging the appeal of characters, the initiative is expanding efforts to communicate sustainability in a fun way. Moving forward, LINE Taiwan will continue to amplify social messages through entertainment and share stories born in Taiwan with audiences around the world.

Interactive Experience: Enhancing Services That Closely Support Everyday Living

Launch of LINE Premium

After Japan and Thailand, LINE Premium will also be available in Taiwan. Janice, Head of Portal & Content Group, announced the details of this new service.

Janice：
LINE Premium in Taiwan is scheduled to be released in the first half of 2026. Available for a monthly fee of TWD165 (approximately JPY817*1), this subscription and membership service offers the following features.

*1 Converted to Japanese yen based on the exchange rate as of October 22, 2025

Additionally, LINE Premium members can enjoy benefits such as earning LINE Points and receiving coupons in services such as LINE SHOPPING, LINE GIFTSHOP, LINE TRAVEL, and LINE MUSIC.

LINE Premium is a new initiative to transform LINE from an "app you use every day" into "a partner that supports your daily life." Going forward, we plan to gradually roll out additional convenient features, such as the ability to unsend messages without notifications and scheduled messaging.

A new form of LINE TODAY that evolves with users

LINE Taiwan has evolved its news and content service, LINE TODAY, from a platform for "reading" into an interactive, two-way platform that encourages "participation" and "dialogue."

Janice:
The Social Feed feature, launched in August, transforms comments into anonymous posts, and in just two months the feature has surpassed 500 million impressions. We are also expanding features that foster constructive dialogue, such as the AI Summary feature and verification badges for opinion leaders. In the sports category, we have launched real-time game updates for Taiwan's Chinese Professional Baseball League (CPBL), enabling fans to follow matches live and cheer together on LINE.

A Public-Private Collaborative Anti-Fraud Network

LINE Taiwan is also committed to using technology to connect people and society more safely.

Roger:
At LINE Taiwan, we have developed our own automated reporting system that allows suspicious accounts to be reported within one second. This initiative involves multiple government agencies, including Taiwan's Ministry of Digital Affairs, the Criminal Investigation Bureau, the National Police Agency, the Ministry of Justice, the Financial Supervisory Commission, the Ministry of Economic Affairs, the Ministry of Health and Welfare, as well as telecommunications carriers.

Since the start of operations in May 2023, LINE Taiwan took action on over 110,000 fraud-related accounts. In addition, through collaboration with the Taiwan Network Information Center and Taiwan's three major telecommunications carriers, the company has contributed to the takedown of more than 1,000 phishing website domains. The time required to remove phishing sites has also been significantly reduced, and responses can now be completed within approximately 24 hours. This public-private digital defense network has continued to evolve and has become an essential piece of infrastructure supporting the entire Taiwanese society.

LINE Taiwan will continue to evolve LINE into an even safer platform where people can connect with one another and where businesses and users can work together to foster new value.

Note: The content above has been edited from LINE CONVERGE 2025, held on October 22, 2025.

Interview with LINE Taiwan CEO

We spoke with Roger, CEO of LINE Taiwan, about reactions to the announcements made at the briefing and his outlook for the future.

――What feedback have you received from partner companies and the media after LINE CONVERGE 2025?

――How do you think the evolution of AI and open platforms will change life in Taiwan?

――What kind of feedback have you received regarding LINE MINI App's transition to an open model and the drama "The Black Box"?

――As we enter the era of AI agents, what challenges and goals would you like to focus on going forward?

Related Links

Interview date: December 12, 2025
*The affiliations and titles in the article are as of the time of the interview.