Mission･Values

Mission

Create an amazing life platform that brings WOW! to our users.

From when you wake up until you fall asleep, as the foundation for your daily life, we aim to surprise, inspire and make your life better.

WOW!

"WOW" is an unprecedented experience that you just have to share with others.
"!" represents astonishment beyond imagination.
Together, the term "WOW!" was created as a synthesis of the values that LINE and Yahoo Japan have cherished for many years.

Platform

We aim to become a platform that is closely connected to all users 24/7,
supporting every aspect of their daily lives.

Through a wide range of services that support daily living, such as search, messenger, media, commerce, and fintech, we are dedicated to enhancing everyday convenience and enriching users' lives.

Values

By "Values," we mean the way we should work to achieve our Mission.
These Values set the standard for promoting our business and are divided into three core directions.

Users Rule

Always Data-driven
Perfect the Details
Stay Trustworthy

Get It Done

Work Intensely and Be Focused
Take the Initiative
Embody Professionalism

Lean & Mean Teams

Open Communication,
Vertical Decision-making
Keep in Sync with Goals
Enjoy the Challenges Together

Together, we share this Mission and these Values:

LY Corporation
LINE Business Support Corporation
LINE Credit Corporation
LINE Friends Japan Corporation
LINE MUSIC Corporation
LINE NEXT Start Corporation
LINE Pay Corporation
LINE Securities Corporation
LINE TECHNOLOGY VIETNAM CO., LTD
LY Communications Corporation
LY Marketing Corporation
LINE Plus Corporation
LINE STUDIO Corporation
LINE Financial Corporation
LINE Pay Plus Corporation
LINE NEXT Corporation
LINE Taiwan Limited
LINE Company(Thailand)Limited
PT. LINE PLUS INDONESIA
LINE VIETNAM COMPANY LIMITED
LINE Pay Taiwan Limited
LINE NEXT Inc.
Techbase VietNam Co., Ltd