Business Development Outside of Japan

Global LINE Monthly Active Users 196 MM.Ratio of users in Japan 49% 97.00 MM,Ratio of users outside of Japan 51% 99.00 MM
Japan,96.00 MM MAU (Population: Approx. 120 MM) *2
Taiwan,22.00 MM MAU (Population: Approx. 23.41 MM) *3
Thailand,56.00 MM MAU (Population: Approx. 66.05 MM) *4

*1 As of March 31, 2025.

*2 Population as of December 2024. Cited from “Population Estimates” Statistics Bureau of Japan.

*3 Population as of March 31, 2025. Cited from “Total Population (National Statistics, Republic of China (Taiwan)).”

*4 Population for 2023. Cited from “Thailand in Brief (The Board of Investment of Thailand).”

International Business Revenue*5 JPY 109.3 B*6

*5 Figures for local financial results are converted to Japanese yen using the average exchange rate from the beginning of the fiscal year.

*6 FY2024

Major locations

South Korea,Japan,Taiwan,Vietnam,Thailand
LINE Plus Office
LINE Thailand Office
LINE Taiwan Office

Business Development in Major Countries and Regions

Taiwan

Since incorporating in 2014, LINE in Taiwan has provided a variety of services tailored for the local market, becoming a life platform that creates new value in our users’ daily lives. Used by over 90 percent of Taiwan’s population, LINE boasts a dominant market share as the No. 1 messaging app in Taiwan. Based on its messaging service, LINE offers a range of services including LINE Stickers, LINE GAME, LINE TODAY (news aggregation service), LINE GO(Transportation service ), LINE GIFTSHOP (gift service), and LINE Official Account, across six major areas: communications, content, mobility, commerce, business solutions and fintech.

Deeply integrated in Taiwanese society, LINE has implemented a wide range of activities as part of being a socially responsible company, including LINE Fact Checker, a service that aims to prevent the spread of misinformation.

LINE TODAY, LINE Pay ※2, LINE Bank ※3

*1 Service provided by JDW Co., Ltd.

*2 Service provided by LINE Pay Taiwan Limited

*3 Service provided by LINE Bank Taiwan Limited

Thailand

Having started business operations in Thailand in 2014, LINE in Thailand manages local business and marketing strategies, while developing new services and businesses tailored for the Thai market. LINE is the No. 1 messaging app in Thailand, used by over 80% of the country. LINE offers a variety of services including LINE TODAY, LINE OpenChat, LINE MAN(an on-demand service for food delivery, grocery delivery, ride-hailing, etc.), LINE BK(banking service), and LINE Official Account, in such areas as communications, news, content, lifestyle and fintech, creating a complete digital life ecosystem. LINE Thailand is regularly ranked among the best places to work in Thailand every year.

LINE TODAY, LINE MAN ※4, LINE BK ※5

*4 Service provided by LINE MAN Corporation PTE. LTD

*5 Service provided by Kasikorn LINE Company Limited

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